An attitude is a positive; negative or mixed evaluation of an object that is expressed at some level of intensity.
It is an expression of a favorable or unfavorable evaluation of a person, place, thing or event. These are fundamental determinants of our perceptions of, and actions toward all aspects of our social environment.
Attitudes involve a complex organization of evaluative beliefs, feelings, and tendencies toward certain actions.
Types of attitude
Origins of attitudes
Relationship between attitudes and behavior
Attitudes may mostly predict behavior but.
Attitudes about something are composed of different individual aspects/parts
Attitude functions
e.g. love taste of chocolate, but think it's bad for body, hate to jog but think it's good for body
such as eating, playing, sex: affective attitude (what we feel) component is better predictor
such as money, fame, good grades: cognitive attitude (what we think) component is better predictor
Understands and keeps up-to-date on local, national, and international policies and trends that affect the organization and shape stakeholders' views; is aware of the organization's impact on the externalenvironment.
Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.
The main steps inherent to all communication are:
The capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself. The word “influencer” is usually used in relation to media figures with large social media following. It is true that if one of them endorses a product, such as a new line of perfume or a movie, it is likely to impact the sales. These sales can be quantified and therefore one can confirm that these people are indeed influencers. This seems to validate an assumption that large social media following equals an influencer.
Personal accountability can be defined as taking ownership of one's thoughts, behaviors, actions, and performance. Someone who has developed a high level of personal accountability is resilient, resourceful, and honest. Importantly, you can count on them to follow through on the things they say they will do .Accountability has three tiers: First, it means doing what you say you're going to do. Second, it includes accepting responsibility if you are for some reason unsuccessful. Third, it drives the discussion for meeting or modifying an objective after failure.
Interpersonal skills are essential in customer service, and will, therefore, be practiced every day whilst working in the hospitality industry. Interpersonal skills are those gained by interacting with people around you. They are social skills such as empathy, negotiation, listening, creative thinking, patience, and tolerance. As the hospitality industry is customer-focused, staffs have to deal with multiple questions and problems every day. The ability to ‘think quickly on your feet’ is learned swiftly, so that staff can deal with these issues effectively. Problem-solving is also essential in order to manage your time and is closely related to the Interpersonal skill of the student.
By training your leaders in effective leadership skills, you can increase the productivity of your workforce. Leaders are there to provide direction to staff and ensure they are performing at or above expectations.
In order to stay relevant in today's world we all need to adjust to how customer demographics, attitudes and lifestyles are changing; while the cost of doing business is being redefined. Thus hospitality persons are like CHAMELEON. Adapt communication styles to different individuals in order to make sure that the message gets through. Be a master in written, visual and verbal communication. Adapt to different countries, culture, customs, mentality, etc; Develop human relationship skills. Learn to work under pressure, obtain a broad view of life. Become a better, more tolerant and more understanding human being.
In any industry the employee become stressed and affects the employees output in related area of work. But in hospitality industry the stress part is very crucial and can drastically affect his contribution and it can also result in workers becoming exhausted and cynical which can have negative effects on service delivery to guest Because the industry has long working hours, multicultural, multi disciplinary and multinational staff, co operation and co ordination with other departments, and language barrier staff can have stress. So we need proper questions to analyze how the students can express the ways of controlling his stress to perform tasks more efficiently.
It is basically to describe an individual or organization that focuses on outcome rather than process used to produce a product or deliver a service. As such, a number of processes are used where the most effective and economical process is identified.
To develop the skills of management by resolving the conflict between two parties and to find a peaceful resolution of the dispute by using different techniques of conflict resolution i.e.negotiation, Arbitration etc.
Initiative is all about taking charge. An initiative is the first in a series of actions. Initiative can also mean a personal quality that shows a willingness to get things done and take responsibility. An initiative is the start of something, with the hope that it will continue.
Customer Acquisition means gaining new customers or existing prospects to become new customers for your business. The targeted customers are one who are not aware about your products and services or they have bought from your competitors.
Creative thinking is the ability to invent and/or create something new: be that a concept, a solution, a method, a work of art, or an actual, physical device. Creative thinking is based on looking at things in a new way that hasn't previously been considered.
Professionalism is the conduct, behaviour and attitude of someone in a work or business environment. A person doesn’t have to work in a specific profession to demonstrate the important qualities and characteristics of a professional. Professionalism leads to workplace success, a strong professional reputation and a high level of work ethic and excellence.
When we talk about professionalism in Tourism and Hospitality sector then it holds the maximum degree of importance to be followed. As the Industry is very dynamic and rapidly changing so to sustain and retain professionalism is the key to hold the sector in every aspect.
The tourism and hospitality sector a service oriented sector and it requires skilled professionals for understanding and reciprocating behaviour and consumer analysis in Hotel Industry, Guest Host Relationship, Travel Agent, Tour Guide, Tour Escort , Tour Manager so that the service would lead to a positive impact on the customer and guest which will be only possible by following professionalism parameter .
Change management is a systematic approach to dealing with the transition or transformation of an organization's goals, processes or technologies. The purpose of change management is to implement strategies for effecting change, controlling change and helping people to adapt to change. Such strategies include having a structured procedure for requesting a change, as well as mechanisms for responding to requests and following them up. The change management process must take into consideration how an adjustment or replacement will impact processes, systems, and employees within the organization. There must be a process for planning and testing change, a process for communicating change, a process for scheduling and implementing change, a process for documenting change and a process for evaluating its effects. Documentation is a critical component of change management, not only to maintain an audit trail should a rollback become necessary but also to ensure compliance with internal and external controls, including regulatory compliance.
Environment refers all the conditions, circumstances, and influences surrounding, and affecting the development of, an organism or group of organisms.
Environment and Nature-based tourism is any type of tourism that relies on experiences directly related to natural attractions and includes ecotourism, adventure tourism, extractive tourism, wildlife tourism and nature retreats. India is working hard towards protecting its natural assets and sustaining its indigenous cultures. Tourism in India also supports and sustains local economies that are dependent on this revenue, by using local produce and creating economic opportunities for local communities.
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people.
Sustainable tourism, one that establishes a suitable balance between the environmental, economic and socio-cultural aspects of tourism development, plays an important role in conserving biodiversity. It attempts to minimize its impact on the environment and local culture so that it will be available for future generations, while contributing to generate income, employment, and the conservation of local ecosystems.
By doing so, sustainable tourism maximizes the positive contribution of tourism to biodiversity conservation and thus to poverty reduction and the achievement of common goals towards sustainable development.
Sustainable tourism provides crucial economic incentives for habitat protection. Revenues from visitor spending are often channelled back into nature conservation or capacity building programmes for local communities to manage protected areas.
Furthermore, tourism can be a key vehicle in raising awareness and fostering positive behaviour change for biodiversity conservation among the millions of people travelling the globe every year
At its simplest, ethics is a system of moral principles. They affect how people make decisions and lead their lives. Ethics is concerned with what is good for individuals and society and is also described as moral philosophy. The term is derived from the Greek word ethos which can mean custom, habit, character or disposition.
Ethics covers the following dilemmas:
Our concepts of ethics have been derived from religions, philosophies and cultures. They infuse debates on topics like abortion, human rights and professional conduct.
Philosophers nowadays tend to divide ethical theories into three areas: met ethics, normative ethics and applied ethics.
History of Indian art: British colonial painting, Bengal School, Santiniketan School, Academic Realism and the establishment of Art colleges in colonial India, Progressive artists groups in Calcutta, Madras, Bombay and Delhi. Styles and schools of Indian modern art.Problems of Indian contemporary Art.
Notable Indian Artists and their contribution to the field of art: Abanindranath Tagore, Gagnendranath Tagore, Nandalal Bose, Jamini Roy, Amrita Shergil, Rabindranath Tagore, Binod Bihari Mukherjee, NirodMajumdar, N. S. Bendre, DhanrajBhagat, SudhirKhastgir, Chitta Prasad, KG Subramanium, HemenMajumdar , Paritosh Sen, Ganesh Paine, Ganesh Haloi, Bikash
Bhattacharya, ProkashKarmakar, RamanandaBandhopadhyay, Suhas Roy and SanatKar.
Indian aesthetics: General principles of Indian art, art and beauty, principles of image making (iconometry and other canons ), six limbs of Indian painting ( shadanga ) and six Chinese canons of painting, theories of Rasa, Dhvani, Alankara, Auchitya and Riti, and their relevance in understanding art making and viewing. Classification of painting in Chitrasutra.Concepts of Kshyavridhi, Guna-Dosha, Sadrishya, Vartana, Nimnonata, etc. Visible and invisible aspects of art ( Drishyam /Adrishyam ), Rekha ( Line ) and Linear rhythm ( Chanda ) compositional aspects of art, perspective, form and content.
History of western arts: Pre-historic art , Greek, Roman, Early Christian, Byzantine, Gothic, Renaissance, Mannerist, Baroque, Neo-Classicism, Romanticism, Realism, Impressionism, Post-Impressionism, Symbolism, Fauvism, Cubism, -Expressionism, Futurism, Dadaism, Surrealism, Abstract Expressionism, Op-Art, Pop-Art and Minimalism.
Western aesthetics: Plato, Aristotle, Alberti, Vasari, Bellori, Reynolds, Diderot, Wincklemann, Croce and Tolstoy.Writing by artists and manifestos of modem art movements.Theory of Avant-Garde.Implication of theories of Semiotics, Structuralism, Post –structuralism, Post –modernism and Feminism on Art thinking and writing.
Drawing: Illustrations, life drawing,emotive drawing , analytical drawing, perspective and diagrametic drawing, geometric drawing. Basics of drawing and it's related equipments.
Painting: Basic elements of painting, Methods and kinds of painting, notable paintings
Sculpture: Process of sculpture making, Methods and kinds of sculpture, famous sculptures
Printmaking: Process of print making, mediums and techniques of printmaking.
Photography: Aperture, shutter speed, ISO speed, exposure, editing tools and techniques, different types of camera
Advertising & Design: Famous advertisements and creators, mediums of advertisements, creation of advertisement, process and editing tools for advertisements
Current affairs: Whos who Related to the field of arts
Important books: Of the field of art or written by famous art personality
Methods and Material: Medium and support, its source, access, color and uses, technique
Elements and design: How and what of Line , shape, color, value, form, texture and space
History of advertising: Who's who in the field of advertisement, famous advertiser, creators, top advertising companies
History of photography: History of camera and its evolution, iconic photographs, important names in photography
Introduction to fashion and design
Fashion Retailing and Merchandising:
Textile Science I (Fibers, yarn, Fabric)
Textile Science II (Wet processing in textile industry)
Garment construction and Pattern Making
Types of plans
City Development Plan, Master Plan, Structure Plan, Action Area Plan, Zonal Plan, Town Planning Scheme, Planning process, Regional Plan, Salient concepts, principles of urban planning and theories, Emerging concepts of cities - Smart City, Eco-City, SEZ, Transit Oriented Development (TOD). Sustainable urban development, Development guidelines such as URDPFI, Planning Legislation and implementation - Local self-governance, Land Acquisition Act, PPP etc.
Planning Techniques and Management:
Tools and techniques of Surveys - Topographical, Physical, Land use and Socioeconomic Surveys, Methods of non-spatial & spatial data analysis, Application of G.I.S & Remote Sensing techniques in urban and regional planning, Land Utilization, Land Use Pattern in India, Land Degradation and Conservation Measures, Soil as a Resource, Classification of Soils, Soil Erosion and Soil Conservation
Organisation and Presentation of data
Sources of data - primary and secondary; Sampling; some important sources of secondary data: Census of India and National Sample Survey Organisation. Organisation of Data: Meaning and types of variables; Frequency Distribution. Presentation of Data: Tabular Presentation and Diagrammatic Presentation of Data
Urban Infrastructure
Water treatment, Principles of water supply and sanitation systems, Water supply and distribution system, Sewage disposal methods, Water harvesting systems, Planning, Principles and Design of storm water drainage system, Recycling and Reuse of solid waste, Methods of solid waste management - transportation, collection and disposal, Power Supply and Communication Systems, design, network and guidelines.
Transportation
Road capacity, Process and Principles of Transportation Planning and Traffic Engineering, Traffic survey methods, Traffic analyses and design considerations, Traffic flow characteristics, Travel demand forecasting, Intelligent Transportation Systems, Hierarchy of roads and level of service, Pedestrian and slow-moving traffic planning and Paratransit and other modes of transportation.
Disaster Management
Disaster management cycle, Floods, Cloudbursts, Droughts: types and impact, Earthquakes and Tsunami, Cyclones: features and impact, Landslides
Indian Constitution and Administration
Guiding Values of the Indian Constitution, Policy decision making process; 73rd and 74th Constitutional Amendment Act
Sectors of the Indian Economyand Globalization
Sectors of Economic Activities, Primary, Secondary and Tertiary Sectors in India, organized and unorganized, Foreign Trade and integration of markets, Globalization. Industries: Contribution of Industry to National Economy, Classification of Industries, Industrial pollution and environmental degradation, Control of Environmental Degradation
Poverty as a Challenge
Poverty Estimates, Vulnerable Groups, Interstate disparities, Causes of Poverty, Anti-poverty measures,
Estimating, Costing and Valuation:
Estimate, analysis of rates, methods and unit of measurement, Items of work – earthwork, Brick work (Modular & Traditional bricks), RCC work, Shuttering, Timber work, Painting, Flooring, Plastering.
Surveying:
Principles of surveying, measurement of distance, chain surveying, plane table surveying, theodolite, Levelling.
Project Planning
Project life cycle, project formulation and appraisal, Critical Path Method (CPM), Program Evaluation and Review Technique (PERT)
Architecture and Design Visual composition in 2D and 3D:
Environmental Planning and Design:
Urban Design:
Urban Planning and Housing:
Planning Techniques and Management:
Services, Infrastructure and Transportation Building Services:
Building Materials, Construction and Management:
Building and Structures Principles of strength of materials:
Foundation Art:
Communication Concepts:
Visual Communication:
Computer Fundamentals:
Computer Graphics:
Introduction:
Evolution of public administration:
Principles of Organization:
Theories approaches of Public Administration:
Civil Services in India
Public Financial Administration:
Indian Administration:
General Aptitude: Numbers, Percentage, Profit, Loss & Discount, Ratio & Proportion, Simple & Compound Interest, Permutation& Combination & Probability, Time & Distance, Boats & Streams, Races & Games, Time & Work, Pipes & Cistern, Calendar & Clocks, Area, Series completion & Coding – Decoding & Alphabet test, Direction sense test & Blood relations &arrangements, Syllogism, Number, Ranking & Time sequence test, Arithmetical reasoning, Inserting the missing character, Data sufficiency, Cubes and dice, Non-verbal reasoning.
General Awareness: Indian History, Indian Politics, Indian Economy, Financial and Economic news, Budget and National Plan, Who is Who, Sports Events, Books and Authors, Awards and Honours, Science Invention and Discoveries, Abbreviations, Important Days and Weeks, International and National Organizations, Current National and International Affairs.